Seattle Web Analytics Resume


Mike Plummer is a technical web analyst in Seattle, WA. Mike specializes in the technical implementation and business analysis of integrated marketing strategies. He has combined his background in network engineering and systems administration with digital marketing agency experience and a marketing degree from a top-25 business school. Mike’s comprehensive multidisciplinary expertise ensures that clients benefit from the most accurate and actionable web analytics data available.

Google Analytics Authorized Consultant Resume Urchin Software Authorized Consultant Resume Google AdWords Qualified Company
Omniture Certified Professional: Implementation


2011-pres Society Consulting < Web Analytics + BI Consultancy >

Senior Web Analytics Implementation Consultant

  • Omniture SiteCatalyst and Business Intelligence consulting at Microsoft Xbox more information

2007-2011 POP Multimedia < Digital Marketing Agency >

Web Analytics Implementation Lead

  • Worked with internal staff and clients to define strategies for Web Analytics, Search Engine Optimization, and Sponsored Search Marketing
  • Developed best practices for implementation and integration of Web Analytics tools and related technologies
  • Worked independently while directing junior team members on large to small client projects
  • Actively mentored and reviewed the work performed by junior members of the team to ensure quality
  • Moved smoothly and quickly between projects with diverse parameters and objectives
  • Uncovered areas to improve internal and external processes for developing Search and Analytics practices at the agency
  • Provided technical consulting and training to internal staff and clients regarding tools and tactics, organic search engine optimization strategies and tactics

Web Analyst

  • Created optimization briefs outlining technologies and tactics for achieving marketing performance goals
  • Wrote web analytics specifications defining implementation steps and configuration requirements.
  • Implemented and configured Google Analytics, Omniture SiteCatalyst, and Urchin software
  • Analyzed data from web analytics tools to create customized reports calculating key performance indicators, metrics, and trends
  • Identified action items to improve key website performance goals
  • Provided technical consulting and training events to internal staff and clients regarding web analytics tools and tactics, as well as organic SEO strategies and best practices.

2005-2007 Spry Hosting / < Web Hosting >

Sales and Marketing Manager

  • Full accountability for day-to-day sales operations (phone / live chat / email / on-premises tours)
  • Google Adwords search engine marketing campaign management, Google Analytics integration, and organic SEO strategy and execution
  • Authored copy for press releases, website content, training material, and customer support resources.
  • Automated prioritization and assignment of incoming sales and customer service requests using queues within RT ticketing system
  • Compiled and mined data from ModernBill MySQL billing databases using SugarCRM to identify upsell opportunities and trends
  • Integrated Kayako SupportSuite and existing ModernBill billing database

2004-2004 Buying Time < Political Media Buyer and Planner >

Media Buyer

  • Purchased TV / radio / Internet buys for DNC 501c presidential campaign
  • Competitive research and analysis with statistical analysis software Smart Plus
  • Automated Excel report generation using Access SQL / VBA

1998-2001 / < ISP >

Network Engineer

  • Leadership and training of technical support team responsible for all telephone and email support for RADSL, T1, ISDN, and dial-up access as well as web, domain, and mail hosting services
  • Responsible for all phases in the enforcement of acceptable use policy; including all network abuse research, communication, decision-making, and response
  • After-hours support and maintenance window activities
  • Auditing of acquired companies’ circuits and customers


2012-2012 University of Washington
Advanced Interactive Marketing

2001-2005 Southern Methodist University
Bachelor of Business Administration – Marketing

Honors in Business, 3.67 GPA

1998-1999 Minnesota School of Business
Network Support Specialist

Internetwork design, implementation, and troubleshooting

Certifications and Awards

  • Omniture Certified Professional: Implementation
  • Webtrends Certified Professional: Web Analytics
  • Web Analytics Association Certified Web Analyst
  • Google Analytics Authorized Consultant
  • Google AdWords Qualified Company
  • Urchin Software Authorized Consultant
  • Cisco Certified Networking Professional

© Mike Plummer /