Seattle Web Analytics Resume

Summary

Mike Plummer is a web analyst in downtown Seattle, WA. Mike specializes in the technical implementation and business analysis of integrated marketing strategies. He has combined his background in network engineering and systems administration with full service interactive agency experience and a marketing degree from a top-25 business school. His comprehensive multidisciplinary expertise ensures that clients benefit from the most accurate and actionable web analytics data available.

Google Analytics Authorized Consultant Resume Urchin Software Authorized Consultant Resume Google AdWords Qualified Company
Omniture Certified Professional: Implementation

Experience

2007-pres POP Multimedia < Performance Marketing Agency >

Web Analyst

  • Created optimization briefs outlining technologies and tactics for achieving marketing performance goals
  • Wrote web analytics specifications defining implementation steps and configuration requirements.
  • Implemented and configured Google Analytics, Omniture SiteCatalyst, and Urchin software
  • Analyzed data from web analytics tools to create customized reports calculating key performance indicators, metrics, and trends
  • Identified action items to improve key website performance goals
  • Provided technical consulting and training events to internal staff and clients regarding web analytics tools and tactics, as well as organic SEO strategies and best practices.

2005-2007 Spry Hosting / VPSLink.com < Web Hosting >

Sales and Marketing Manager

  • Full accountability for day-to-day sales operations (phone / live chat / email / on-premises tours)
  • Google Adwords search engine marketing campaign management, google analytics integration, and organic SEO strategy and execution
  • Authored copy for press releases, website content, training material, and customer support resources.
  • Automated prioritization and assignment of incoming sales and customer service requests using queues within RT ticketing system
  • Compiled and mined data from ModernBill MySQL billing databases using SugarCRM to identify upsell opportunities and trends
  • Integrated Kayako SupportSuite and existing ModernBill billing database

2004-2004 Buying Time < Political Media Buyer and Planner >

Media Buyer Intern

  • Purchased TV / radio / Internet buys for DNC 501c presidential campaign
  • Competitive research and analysis with statistical analysis software Smart Plus
  • Automated Excel report generation using Access SQL / VBA

1999-2001 Visi.com / DSL.net < ISP >

Network Engineer

  • Leadership and training of technical support team responsible for all telephone and email support for RADSL, T1, ISDN, and dial-up access as well as web, domain, and mail hosting services
  • Responsible for all phases in the enforcement of acceptable use policy; including all network abuse research, communication, decision-making, and response
  • After-hours support and maintenance window activities
  • Auditing of acquired companies’ circuits and customers

Education

2001-2005 Southern Methodist University
Bachelor of Business Administration - Marketing
Honors in Business, 3.67 GPA

1998-1999 Minnesota School of Business
Network Support Specialist
Internetwork design, implementation, and troubleshooting

Certifications and Awards

  • Google Analytics Authorized Consultant
  • Google AdWords Qualified Individual
  • Urchin Software Authorized Consultant
  • Omniture Certified Professional: Implementation
  • Web Analytics Association
  • Cisco Certified Networking Associate

© Mike Plummer / mikeplummer.com