Archive for the ‘Analytics’ Category

Urchin 6 Web Analytics Software from Google

Wednesday, April 16th, 2008

Urchin 6 from Google Header

Urchin 6 was officially released today at ad:tech San Francisco. Urchin 6 marks the first update to the Urchin analytics platform since Urchin Software Corporation was acquired by Google in April 2005. Since Urchin’s acquisition, Google has transformed the Urchin On Demand hosted service into the immensely popular (and free!) Google Analytics. This success was lost on many of the most demanding Urchin users who require data privacy, collection of personally identifiable information, historical profile data reprocessing, or analytics for firewalled intranet sites — all of which require functionality that Google Analytics could never deliver by its very nature.

urchin 6 analytics dashboard Urchin Software Authorized Consultant

Urchin 6 is offered in a one-size-fits-all licensing configuration. A one-time licensing fee of $2,995 USD buys you an Urchin license which includes free upgrades to any future 6.x releases. If you purchased an Urchin 5 license, every dollar you spent on Urchin 5 licensing will be applied as a discount against the $2,995 USD Urchin 6 license. Every Urchin 6 license includes:

  • 1,000 Profiles
  • Campaign Tracking
  • Ecommerce Tracking
  • Unlimited Log Sources

Urchin 6 is available exclusively through Google’s network of Urchin Software Authorized Consultants. Whether you are new to Urchin, or have been waiting for Urchin 6 for years, I would love to talk with you about how Urchin can change the way you think about analytics. Please contact me at POP with any and all questions you may have about Urchin 6. As Urchin Software Authorized Consultants, we provide superior technical and performance marketing consulting.

Google Analytics Bimetric Trend Graphing Beta

Thursday, December 13th, 2007

Earlier today, I noticed a new Google Analytics legend icon between the graph area and the date range tool. My first reaction was an optimistic thought that Google had finally enabled plotting of multiple trends in the graphs of each report suite.

Google Analytics Graphing Beta

It looks fantastic, but just imagine how effective these graphs will be when they hopefully achieve the same level of functionality as the Google Finance graphing tools. Next, Google could easily offer the option to graph each table row of report results as a series by placing a check box to the left of each row to enable the series. This functionality would be especially useful in organic search trending reports, with each series representing visits from either individual search engines or keywords.

Some of my favorite graph metric pairings so far are:

  • Revenue vs. Cost
  • RPC vs. CPC
  • Visits vs. Visitors
  • Visits vs. Pages/Visit

Google and Omniture Certifications

Friday, September 14th, 2007

POP sent me back to school! Apparently, marketing geeks get certified too. After all, what better way to create new revenue sources than to sell you something that says you know how to use the other thing we just sold you… Brilliant!

google_qualified_company.jpg omniture_certified_professional_implementation.gif

CCNA had such a nice ring to it. Google AdWords Qualified Company / GAQC just doesn’t roll of the tongue as easily.

Down with OCP? I would have branded this certification as Omniture Certified Developer because OCD is probably a good description of most analysts, myself included. Despite considering this name, Omniture finally decided on Omniture Certified Professional: Implementation

Google Announces New and Improved Analytics!

Tuesday, May 8th, 2007

This morning Google unveiled its upgraded Analytics reporting interface at the Emetrics Summit in San Francisco. As I’ve mentioned before, the happiest analyst is the one who uses the best software. The amount of report customization possible in the new version of Google Analytics is amazing and the ability to schedule the delivery of PDF reports via email is such a time saver. Finally, data is as good looking as it is valuable.

Google Analytics Dashboard

Google Analytics Authorized Consultant

Wednesday, April 4th, 2007

This is an exciting crossroads in my career. Burned out on the service provider business model, I had been interviewing with various Seattle high-tech firms and interactive marketing agencies. The best fit turned out to be at POP, a creative agency with an impressive reputation for search marketing, as well as analytics. It certainly helped that my first day working for POP consisted of a training seminar at the Googleplex.

I have been convinced for some time now that web analytics and Google Analytics in particular are the Next Big Thing. It’s also worth pointing out that as a technician or analyst, your job satisfaction is derived in large part from the quality of the software that you work with every day. Let me explain in no uncertain terms that the Google Analytics product is the most exciting, intuitive, and intelligent application I have ever used — and it’s FREE. Google Analytics and Website Optimizer serve to measure and improve Google AdWords customers ROI on their PPC advertising, creating a win-win for both the advertisers and Google. As a result, Google leaves the advanced product support and consulting services to partners like POP. It’s also worth noting that instead of creating book companies like Cisco Press or a maze of worthless certification exams like whatever Microsoft is touting these days, Google simply invites their partners down for a conference in Mountain View. I feel as though I’ve been around long enough to realize what a fantastic opportunity this is and also to appreciate working for companies with honest ethics and “don’t be evil” marketing practices.

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make [ -f makefile ] [ option ] … target …

Tuesday, February 6th, 2007

All in all, it only took about an hour to get everything in order to make this site appear the way it does now. I should have abandoned livejournal and myspace years ago…