Mike Plummer’s Resume

Objective

  • A strategic marketing position demanding creative thinking as well as strong analytical, interpersonal, and technical skills
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Work Experience

2007-pres POP Multimedia < Performance Marketing Agency >

Web Analyst

  • Created optimization briefs outlining technologies and tactics for achieving marketing performance goals
  • Wrote web analytics specifications defining implementation steps and configuration requirements.
  • Implemented and configured Google Analytics, Omniture SiteCatalyst, and Urchin software
  • Analyzed data from web analytics tools to create customized reports calculating key performance indicators, metrics, and trends
  • Identified action items to improve key website performance goals
  • Provided technical consulting and training events to internal staff and clients regarding web analytics tools and tactics, as well as organic SEO strategies and tactics.

2005-2007 Spry Hosting / VPSLink.com < Web Hosting >

Sales and Marketing Manager

  • Full accountability for day-to-day sales operations (phone / live chat / email / on-premises tours)
  • Google Adwords PPC campaign management, analytics, and organic SEO
  • Authored copy for press releases, website content, training material, and customer support resources.
  • Automated prioritization and assignment of incoming sales and customer service requests using queues within RT ticketing system
  • Compiled and mined data from ModernBill MySQL billing databases using SugarCRM to identify upsell opportunities and trends
  • Integrated Kayako SupportSuite and existing ModernBill billing database

2004-2004 Buying Time < Political Media Buyer and Planner >

Media Buyer Intern

  • Purchased TV / radio / Internet buys for DNC 501c presidential campaign
  • Competitive research and analysis with statistical analysis software Smart Plus
  • Automated Excel report generation using Access SQL / VBA

1999-2001 Visi.com / DSL.net < ISP >

Network Engineer

  • Leadership and training of technical support team responsible for all telephone and email support for RADSL, T1, ISDN, and dial-up access as well as web, domain, and mail hosting services
  • Responsible for all phases in the enforcement of acceptable use policy; including all network abuse research, communication, decision-making, and response
  • After-hours support and maintenance window activities
  • Auditing of acquired companies’ circuits and customers

Education

2001-2005 Southern Methodist University
Bachelor of Business Administration - Marketing
Honors in Business, 3.67 GPA

1998-1999 Minnesota School of Business
Network Support Specialist
Solid understanding of internetwork design, implementation, and troubleshooting

Certifications and Awards

  • Google Analytics Authorized Consultant
  • Google AdWords Qualified Individual
  • Urchin Software Authorized Consultant
  • Omniture Certified Professional: Implementation
  • Web Analytics Association
  • Cisco Certified Networking Associate

© Mike Plummer / mikeplummer.com