Urchin 6 was officially released today at ad:tech San Francisco. Urchin 6 marks the first update to the Urchin analytics platform since Urchin Software Corporation was acquired by Google in April 2005. Since Urchin’s acquisition, Google has transformed the Urchin On Demand hosted service into the immensely popular (and free!) Google Analytics. This success was lost on many of the most demanding Urchin users who require data privacy, collection of personally identifiable information, historical profile data reprocessing, or analytics for firewalled intranet sites — all of which require functionality that Google Analytics could never deliver by its very nature.
Urchin 6 is offered in a one-size-fits-all licensing configuration. A one-time licensing fee of $2,995 USD buys you an Urchin license which includes free upgrades to any future 6.x releases. If you purchased an Urchin 5 license, every dollar you spent on Urchin 5 licensing will be applied as a discount against the $2,995 USD Urchin 6 license. Every Urchin 6 license includes:
- 1,000 Profiles
- Campaign Tracking
- Ecommerce Tracking
- Unlimited Log Sources
Urchin 6 is available exclusively through Google’s network of Urchin Software Authorized Consultants. Whether you are new to Urchin, or have been waiting for Urchin 6 for years, I would love to talk with you about how Urchin can change the way you think about analytics. Please contact me at POP with any and all questions you may have about Urchin 6. As Urchin Software Authorized Consultants, we provide superior technical and performance marketing consulting.